As a process, concept development is both analytical and intuitive. One has the opportunity to envision designs that not only cater to specific brief but, also, give people inspiration. The process is very open-ended, encompassing unwavering design creativity as well as clarity of thought. When we sketch, we see things and with each line drawn, we carry information integral to the design´s conceptual core. In his design work, Pavel uniquely captures the project´s functional and aesthetic essences and brings those into a clear and engaging conceptual storytelling.